We’re launching our new brand: Final Frontier!

This week marks the anniversary of NASA’s rollout of the Space Shuttle Enterprise in 1976. That moment wasn’t just about a cool spaceship, it was about a new way of getting somewhere boldly.

In that spirit, this also feels like the perfect time to roll out something bold of our own...

We’re launching our new brand: Final Frontier

Same small-batch craft, recipes, and built for wherever you boldly go with your jerky: road trips, sidelines, desks, trails, and everything in between.

That means the BeefJerky.com jerky you know and love will become Final Frontier Jerky.

And yes, we know what you’re thinking. Isn't that already a flavor? We originally named our flagship flavor Final Frontier because it tasted like adventure. That same great flavor will soon get a new name for it's next trip around the sun.

What’s carrying forward and what’s next

We’re bringing your other favorites with us (think Original Final Frontier, Smoked Hickory, Sweet & Spicy, and more). And most importantly, we’ve got a brand-new flavor landing soon with a top-secret partner. We can’t say who just yet, but if you hear a brass band, feel a little Creole heat, and spot a very famous can, you’re getting warm.

Here’s how we’ll make the transition simple:

1. Farewell to the Classics. A short, inventory-limited offer starting next week to help us responsibly sell through our current BeefJerky.com bags and clear the launch pad for what’s next.

2. Final Frontier first look + waitlist. You’ll see the new package, flavors, and have the option to get early access to the new flavors as they get rolled out.

3. Pre-orders for our special release with that top-secret partner, our boldest flavor yet.

A few quick clarifiers:

➛ BeefJerky.com remains our store and community hub.

➛ Final Frontier will replace the brand name of our signature BeefJerky.com jerky. The "Final Frontier" flavor will get a fresh new name to be announced soon.

➛ The new collaboration with our top-secret flavor will launch as a limited, special edition under the Final Frontier label.

Thanks for giving us a reason to keep pushing, one small batch at a time. The Shuttle Enterprise rolled out to explore new possibilities. We’re rolling out Final Frontier so your jerky can Boldy Go wherever you do.

Snack On,

Jarred King

Chief Jerky Officer